Increasing Employment in Fishermans Bend Industrial Precinct
Fishermans Bend Employment Precinct - Urban Design Framework
Department of Environment, Land, Water and Planning
Hodyl + Co are currently providing urban design advice to the Fishermans Bend Taskforce to inform the Employment Precinct Plan.
As part of Australia’s largest urban renewal project, the Victorian Government identified the Fishermans Bend Employment Precinct as a National Economic and Innovation Cluster, with a target to deliver 40,000 jobs. The precinct is adjacent to the Port of Melbourne, and contains Westgate Park and key engineering and advanced manufacturing institutions, including General Holden Motors, Boeing and the Defence and Science Technology Group. The Victorian Government purchased the former General Holden Motors site to provide a catalyst for the transformation of the area into Australia's leading precinct in design, engineering and advanced manufacturing. A new tram will connect the precinct directly to the existing CBD.
The Work We Are Doing
Midway through the project development Hodyl+Co were brought on board to develop an urban design framework, to guide the transition of the precinct into a high quality urban environment with the capacity to deliver 40 000 jobs.
This project presented challenges in responding to the pre-exiting build form within the Employment Precinct, characteristed by large blocks, heavy traffic, transmission lines, car parking and a lack of open space. The opportunity was to bring activity into the site, and to grow and attract innovative businesses through strategic collaborations between government, council, anchor institutions and private landowners to deliver a design-led vision.
The urban design framework will include propositions for land use, built form, open space, streets, transport and heritage. Currently in development, the framework will generate new ideas, as well as responding to previously conducted research and design thinking, to produce a cohesive framework that responds to the positive aspects of the existing character of the employment precinct.
Once complete, this urban design framework will guide the transition of the aging industrial site into a quality urban precinct that fosters innovation thinking and excellent in design, engineering and advanced manufacturing.